AustCham Beijing adopted an innovative business plan in 2004 called the 'Moving Forward Business Plan', which has enabled AustCham Beijing to become a more repsonsive and membership focussed organisation. Through this plan the following key objectives will be achieved through to 2007:

1. Information Source:
to be a recognised facilitator of valuable business networking opportunities by providing high quality, practical information and referrals on how to do business in China.

2. Representation and Promotion:
to create a robust, influential and positive Australian Business identity both among Chinese officialdom and within the wider business community.

3. Commercial Connections (China-Australia Ties):
to play a constructive and meaningful role in the development of the overall Australia-China commercial relationship and to be the representative body for Australian business in China.